Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the only updates on those websites are the new links, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. It was quite some time ago, I needed to rank the keyword, Wheel Straps, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain pullers, we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? It all boils down to content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, kaiya eve , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, for instance E Track Strap, you will have the power to push any sites up in search engines.
At the end of day all you need to do is to create attractive content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, Towing Chain, explains some interesting concepts, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
Last but not least, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.